Scope of work includes:

• 360-degree campaigns

• Video scripts (paid and owned channels)

• Strategic brand initiatives (brand and website refresh, launch of SoulCycle University, launch of Soul Renew subscription service, field marketing partnerships, trigger email activations)

• Organic and paid social

• Retail copy (product, website, email)

• Growth marketing partnerships (A/B testing, SEO optimization) 

• Internal and external comms from CEO, HQ, and studios (ranging from COVID-19 policy changes to year-in-review emails.)