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Scope of work includes:

  • 360-degree campaigns

  • Video scripts (paid and owned channels)

  • Strategic brand initiatives (brand and website refresh, launch of SoulCycle University, launch of Soul Renew subscription service, field marketing partnerships, trigger email activations)

  • Organic and paid social

  • Retail copy (product, website, email)

  • Growth marketing partnerships (A/B testing, SEO optimization) 

  • Internal and external comms from CEO, HQ, and studios (ranging from COVID-19 policy changes to year-in-review emails.)



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