Our Pride Grows.

One For Another.

PRIDE '21 AT SOULCYCLE

SoulCycle has always had a vibrant queer community, but we knew there was work to be done to make it even more inclusive—to expand our sanctuary. Throughout the month, we celebrated the legacy of Marsha P. Johnson and Sylvia Rivera, finding ways to increase our allyship with the Trans community and create affirming, inclusive spaces where all within the LGBTQ+ community are welcomed. One bike at a time. One soul at a time. Our pride grows. One for another.

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ORGANIC SOCIAL

Campaign introduction (Instagram in-feed): Pride 2021—starring Nala Simone Toussaint (@nalasimonet), Cecilia Gentili (@ceciliagentili72), B. Hawk Snipes (@bhawksnipes), Shelby Jackson (@shelbyrjack), and Kelly Chick (@kellythechick).

Every year, we collaborate with our Queer Employee Resource Group at Soul to celebrate our Queer community during Pride—and this year we’re expanding our Soul Fam. Throughout the month we’ll be inviting new members of the LGBTQ+ community into the pack. We welcome their perspectives and lived experiences into our hearts, minds, and feeds as we celebrate their souls at SOUL. In addition to sharing stories from the Queer community, we’re teaming up with Destination Tomorrow (@destinationtomorrow452), a trans-led organization that is committed to making sure its LGBTQ+ community members have a space of their own in which to grow, learn, and flourish. We’ll be partnering with them and other Queer-centered organizations to expand our Soul Fam by reserving complimentary community bikes for members of the LGBTQ+ community around the country. One bike at a time. One soul at a time. Our pride grows. One for another.

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PAID SOCIAL