Goal: To modernize a multigenerational family business for their grand re-opening while maintaining a sense of tradition, nostalgia, and comfort.

 

Insight: In this day and age, we crave community and have a tremendous amount of nostalgia for the past. Customers have many choices when it comes to barber shops, but what separates The Made Man from its competition is the family who works there and the family created within its walls. 

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Execution: Creation of new slogan, mission statement, and print deliverables. Worked with Art Director to refresh brand across the board.