Ride Where The Warriors Are.
WARRIOR WEEK '21 AT SOULCYCLE
With this campaign, my main objective was to get lapsed, at-home, and in-studio riders back into the studio to reinvigorate the community SoulCycle is famous for. I operated off of the insight that we crave community—especially when we are pushing ourselves outside of our comfort zone. We feed off of the energy of the pack and are more motivated to go further when surrounded by others pursuing a common goal.